Pascui Rivas is a film director, writer and musician. He was born in New York City where he grew up. Not being allowed to wear fat shoelaces as a kid, he moved to Córdoba in Argentina where he began writing and recording songs.
He graduated from a five-year film program at Cordoba National University, where he wrote and directed his noir short "El Sereno" ("The Night Watchman"). He was the first director in Cordoba to produce a film at such a large scale, combining sophisticated steady-cam sequences, with arial shots captured from a helicopter flying over the Cordoba mountains. "El Sereno" was the Winner of the Kodak Film School Competition, obtaining Honorable Recognition from legendary cinematographer Laszlo Kovacs.
Unable to find a store that would sell fat laces in Argentina, he moved back to NYC where he worked in the film industry. Eventually he settled in Los Angeles and in 2008 he won a "Silver Lion" at Cannes Lions advertising festival for a campaign he directed for Toyota Corolla and ad agency Conill Saatchi & Saatchi. This was the first Cannes Lion Award in the history of the agency. The same year, this spot received the "Best of Show" award at the AdAge/Ahaa Awards for Best US Hispanic spot.
His documentary short “Kid” for UNICEF Tap Water Project was the Winner of the Gold Medal at the 2011 New York Festivals, And in 2012 his campaign for Toyota Care received the "Best Campaign” award at the AdAge/Ahaa U.S.H. Idea Awards.
A personal documentary short he directed and edited "Jean Lewis" had it New York premiere as part of the Official Selection for the 2012 Tribeca Film Festival; also having been in competition at the 2011 Los Angeles Film Festival, the 2011 Starz Denver Film Festival, among others.
Today, Pascui continues writing and recording original music as well as directing films, documentaries and commercials (for brands like Toyota, T-Mobile, Dunkin’ Donuts, LegalZoom, among other big names).
When he isn’t busy hunting for fat shoelaces he makes short films like “Four More Years”, which recently received Special Recognition by the United States Congress.